Answer the following statement(s) true (T) or false (F)
1. You should not show your portfolio to others until you're on the job market but you should continue to develop it.
2. It is necessary to have print ads in your portfolio
3. In your early career your portfolio should show you’re already a great writer.
4. A junior art director should show a good design sense and copywriting ability.
5. You should not include public service ads in your portfolio.
1. False
2. True
3. False
4. False
5. True
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The idea underlying Maslow?s hierarchy of needs is that the needs at the top of the pyramid
must be satisfied before one can concentrate on the needs at the bottom of the pyramid. Indicate whether the statement is true or false
If you want to encourage your audience to take notes, the best medium for your presentation aid is likely __________.
A. a chartboard B. a flip chart C. slides D. handouts
Edward Bernays is generally regarded as the founder of the PR industry. Which of the following statements is NOT true about Bernays? a. He was responsible for making bacon and eggs the typical Americanbreakfast
b. He saw PR as an applied social science that uses insights frompsychology to "engineer consent.". c. He was quite candid about the manipulative nature of some PR work. d. He was known as the "master of propaganda.".
The public learns that a reporter agreed not to ever mention a politician’s arrest record if the politician would give him the name of the person who benefited from a dishonest charity. How will this revelation affect the reporter’s credibility with the public?
A. The public will demand he be arrested for being unethical. B. He will be admired for getting a story by any means necessary. C. He will be respected for uncovering the dishonest charity beneficiary. D. The public will doubt his trustworthiness and integrity.