In an economic downturn, it is virtually impossible for a retail store to thrive.
Answer the following statement true (T) or false (F)
False
Some retailers actually do thrive in a down economy. Even when they reduce discretionary spending, consumers always need to purchase staple items such as food and gasoline.
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The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:
A) using advertising agencies B) creating brand parity C) trade promotions D) micro-marketing
Stacy's is a popular convenience store. It notices that most of its customers visit the store during the week to shop for products such as milk and fruit. Therefore, it maintains sufficient stock of these products. Which of the following segmentation methods is the store using?
A. Buying situation segmentation B. Demographic segmentation C. Personality segmentation D. Psychographic segmentation E. Geographic segmentation
Data-mining software searches through large amounts of data for meaningful patterns of information.
Answer the following statement true (T) or false (F)
Demographic changes should be monitored by marketing managers because:
A) they may find growth opportunities. B) it might effect a regulatory change. C) it might impact raw materials' prices. D) it might help to reduce production costs