Give a specific example of when you used vertical communication. Identify it as upward or downward.

What will be an ideal response?


Student answers will vary; additional sample answers may be found in the IM.

Business

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In a promotion mix, ________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships

A) advertising B) public relations C) crowdsourcing D) merchandising E) personal selling

Business

The theory of behavioral- or communication-style bias is based on a number of underlying principles. List the principles

What will be an ideal response?

Business

The following selected transactions took place during the current year for a company: Feb 25Declared a $2.50 per share cash dividend on 20,000 shares of common stock outstandingMar. 20Paid the cash dividends declared on Feb. 25.Dec 31Closed the $72,000 credit balance in Income Summary that reflects net income to Retained Earnings.(a) Prepare the journal entries for these transactions.(b) If Retained Earnings had a $155,000 credit balance on January 1, calculate its year-end balance as of December 31.

What will be an ideal response?

Business

Which of the following federal statutes requires creditors to disclose finance charges, including interest, points, and other fees paid?

A) Fair Debt Collection Practices Act B) Consumer Financial Protection Act of 2010 C) Mortgage Reform and Anti-Predatory Lending Act of 2010 D) Truth-in-Lending Act

Business