"Can Video Games in the Office Make Employees More Productive?" What type of a feature headline is this?
a. Curiosity-generating headline
b. Analysis-inducing headline
c. Research-developing headline
d. Information-providing headline
A
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Dick's speaking notes are five pages long and include full paragraphs of explanation so that he won't forget anything during his speech. Is this wise, according to your textbook?
A) Yes; anything that cues a speaker's memory is welcome in speaking notes. B) No, because the delivery outline should contain key words or phrases, not paragraphs. C) No, but only because Dick failed to transfer the information onto note cards. D) Yes; full explanations are necessary in all outlines, if a speaker is to be successful.
Which of the following involves gathering information by distributing surveys or interviewing focus groups?
a. data mining b. secondary research c. content analysis d. primary research
How would you categorize the context of a "tweet," which relies on text alone, without the benefit of the sender's voice or gestures?
A. channel-neutral B. channel-less C. channel-lean D. channel-rich
A person's idea of what is good, worthy, or important is known as her or his: a. standpoint
b. value. c. belief. d. attitude.