Which of the following is true of the Clean Air Act?
A) It is the only major state law regulating air pollution in the United States.
B) It fails to include the air pollution caused by fuel and fuel additives in its purview.
C) It is only concerned with stationary sources of air pollution.
D) It requires air pollution controls to be installed on motor vehicles.
D
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Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
A) advertising B) direct marketing C) public relations D) personal selling E) sales promotion
Figure 4-4In Figure 4-4 above, B represents the ________ influences that can affect the consumer purchase decision process.
A. situational B. economic C. market dominated D. environmental E. marketing mix
________ is the adjustment of media plans to maximize their performance
A) Media buying B) Media optimization C) Media selection D) Media planning E) Media scheduling
People who seem to handle stress best are those who:
A) Work multiple jobs B) Have a lot of responsibilities C) Have interests outside of work D) Have only a few close friends