Tennot Designs Inc. manufactures and sells clothes and shoes to people who are over 6'6" tall — a rather small target market. Given this information, Tennot Designs Inc. uses a(n) _____ targeting strategy
a. multisegment
b. undifferentiated
c. concentrated
d. one-to-one
ANSWER: c
Tennot Designs Inc. uses a concentrated targeting strategy as it appeals to a small target market. In a concentrated targeting strategy, a firm selects a market nicheâ€"one segment of a marketâ€"for targeting its marketing efforts.
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