A company that sells only one product line to one industry with customers in many locations would typically use a ________
A) product sales-force structure
B) territorial sales-force structure
C) market sales-force structure
D) customer sales-force structure
E) complex sales-force structure
B
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Which statement is not correct? The structured design approach
a. is a top-down approach b. is documented by data flow diagrams and structure diagrams c. assembles reusable modules rather than creating systems from scratch d. starts with an abstract description of the system and redefines it to produce a more detailed description of the system
To ensure a survey is reliable and valid, which of the following should be avoided?
A) Clear instructions B) Short answers C) Leading questions D) Numbers and facts E) Short surveys
Hannah Adams is a senior sales manager in Elmo Corp, a rapidly growing company manufacturing personal computers and printers
In order to handle sales effectively, Hannah insists on using the services of different groups of people from different departments within the company such as the sales, marketing, technical support, and finance departments. In this instance, Hannah makes use of ________. A) team selling B) competitive marketing intelligence C) hybrid selling D) occasion segmentation E) sales force automation systems
Southern Manufacturing applies overhead to its products based on direct labor hours. During 2011 the company allocated overhead using a predetermined overhead rate of $5.25. At the end of 2011 it was determined that overhead was underapplied by $10,000. Which of the following could not be a possible reason for overhead being underapplied?
A) Estimated overhead costs differed from actual overhead costs. B) Estimated direct labor hours differed from actual direct labor hours. C) The cost driver does not have enough correlation with overhead costs. D) Applied overhead was higher than actual overhead.