In Harper & Row Publishers v. The Nation Enterprises, the Supreme Court held that:
a) news, unlike history, can be copyrighted; b) historical facts, unlike news, can be copyrighted; c) the fair use doctrine never applies to a former president; d) it was not a fair use to publish a 300-word excerpt from a president’s memoirs before they were published in book form; e) it is never a fair use to quote from presidential memoirs without permission.
D
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A talk show host kept asking the spokesperson of Sunntark Pharma about details of unethical animal testing practices that her organization has carried out over the past decade
Instead of directly answering the host's questions, the spokesperson coolly answered that her organization has pioneered a safe drug testing method and that Sunntark Pharma aims to set the benchmark for such safety measures in the future as well. What approach did the spokesperson employ? a. Use the bridging technique b. Stay on message c. Use industry jargon d. Avoid talking heads
Fred has always been a nervous public speaker, but this time he?s going to prepare an outline
that will really help him calm his nerves and build his confidence. When he prepares his delivery outline, he should include all the following EXCEPT A) writing out his entire introduction and conclusion. B) the use of single words and short phrases. C) his supporting material and signposts. D) the use of a standard outline form.
Which of the following occurs in the precrisis stage of crisis communications?
a. categorizing customers and publics b. developing response plans and protocols c. responding to stakeholder concerns d. expanding social responsibility efforts
Charlene's family did not migrate to the United States until the late 1800s. Still, Charlene is very familiar with the story of Abraham Lincoln's boyhood. Charlene has learned about ________ histories.
A. cultural group B. social C. family D. national