Selection has three main parts selective choice, service and dedication
Indicate whether the statement is true or false
False
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Which of the following is not a guideline for writing effective radio?
a. Try to repeat the name of your client at least two times b. Tailor your commercial to time, place, and a specific audience c. Write for the ear, not the eye d. All of the choices
The rhetorical mode of address
a. is also called the cinematic mode of address. b. simulates face-to-face communication. c. engages viewers covertly. d. positions viewers as flies on a "fourth wall." e. Both a and c.
An individual fulfilling a ______________ communication role is a member of one group and transmits information from that group to another
Fill in the blank with correct word
Pro-smoking messages about smoking often include ______.
a. refutation of established findings that link tobacco use to cancer b. acknowledgment of the risks associated with tobacco use c. recognition and acceptance of antismoking messages d. expression and acceptance of anxieties related to smoking