Mr. Sandwich offers customers a card that allows them to have a free sub for every seven that have been purchased and provides various discounts throughout the year. The primary promotional objective of programs such as this is
A. encouraging product trial.
B. retaining existing customers.
C. stimulating demand.
D. combating competitive promotional offers.
E. reducing sales fluctuations.
Answer: B
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Tools that can be used for collecting primary data include:
A) survey research and interviews. B) consumer panels and observation. C) focus groups and survey research. D) interviews and observation. E) all of the above
Implied warranties of quality cannot be disclaimed
Indicate whether the statement is true or false
Dividing a larger market into smaller groups based on meaningful shared characteristics is a process referred to as ________ ________.
Fill in the blank(s) with the appropriate word(s).
According to Alvesson and Deetz (2005), what is a disparate field encompassing critical versions of postmodernism?
a. Critical Management Studies b. Strategic Human Resource Management c. Strategic Human Resource Development d. Human Resource Development