The most important attribute of a copyeditor is
a. that he or she gets along well with other people
b. a facility with the language
c. that he or she can do budgets
d. that he or she have a good rapport with the publisher
B
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Average advertising agency commissions have dropped below the old standard of 15 percent
Indicate whether this statement is true or false.
A false-advertising claim under section 43(a) of the Lanham Act rests on four elements. Which of the following is not one of them?
a. A false representation of fact made by an advertiser about a product b. A representation that deceives, or has a tendency to deceive, a substantial segment of the audience c. A representation that is likely to influence purchasing decisions. d. A plaintiff who is a consumer and who was financially injured by the representation.
Which of the following is not an advantage of sales promotions?
a. Jump-starting sales b. Building brand equity c. Retaining customer loyalty d. Supporting retailers
Groups can be too small.
a. True b. False