The use of probing questions separates a skilled interviewer from an unskilled interviewer.
Answer the following statement true (T) or false (F)
True
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The different technologies on which media are shaped do NOT affect messages
Indicate whether this statement is true or false.
Which of the following is a test of argument from sign?
(a) Is the sign capable of producing the effect? (b) Is the effect produced by the sign or did it occur coincidentally with the sign? (c) Can the sign in question be taken as reliable? (d) Has such an effect always followed such a sign?
A specific statement of what you want your audience to know, believe, or do, is called the _____________
Fill in the blank(s) with the appropriate word(s).
A major problem for measuring a audience viewing a channel on cable systems —especially in the smaller markets is a. the same service will rarely be on the same channel number from system tosystem
b. HUT levels are lower for cable. c. the cable companies won't share what their customers are watching. d. it takes more than 5 minutes of viewing to register the viewer.