The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this
A. the primacy effect.
B. category dominance.
C. aided recall.
D. elevated awareness.
E. top-of-mind awareness.
Answer: E
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Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
What will be an ideal response?
When a regular customer calls a well-known pizza delivery restaurant, the order-taker types in the caller's name. The computer screen shows the customer's address, phone number, directions to his or her house, his or her usual order, and the date and frequency of orders. If the customer has not ordered during a two-month period, or the average number of orders has been down, then the pizza parlor mails them a coupon of their favorite pizza. Which of the following does the pizza parlor use?
A. Data warehouse B. Data scrapping C. Direct marketing D. Web scrapping E. Direct account management
Which of the following is true for creating readable lists?
A) Long sentences should be used to increase the likelihood that readers will find the key points B) Use one-sentence paragraphs for emphasis C) Skimming is more difficult with bulleted lists D) Introductions are avoided as lists enable skimming E) Using parallelism makes it easier for readers to skim through lists
Explain the grapevine and how it works, both in terms of its benefits and problems. What are the suggestions for managing a grapevine effectively?
What will be an ideal response?