The “white hat” in the “Six thinking hats” decision-making method represents thinking that is:
A. based on intuition and feelings
B. creative
C. emotionally neutral
D. coordinated and controlled
C. emotionally neutral
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The standard (single-lens) video and film z-axes extend from the
screen to the viewer and from the screen to the horizon.
Indicate whether the statement is true or false.A generic type ad:
a. is a simple description of a key characteristic of the product b. is descriptive but it also makes a claim for superiority c. identifies something that the product has that all the competitors lack d. focuses attention more on the consumer’s mind than the product itself
The ________ theory suggests that you form relationships or are drawn to another person for particular reasons
a. common interest b. attraction c. mutual interest d. personal qualities approach
If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants, what degree of risk is this business taking?
a. no risk b. serious risk because hypocrisy, or any hint of it, can seriously damage CSR efforts and corporate reputation c. medium risk because it is possible something catastrophic could occur at a CSR promotional event d. minimal risk because most people don’t pay that much attention