Self-disclosure refers to all of the following EXCEPT
A) a type of communication that reveals information about oneself.
B) slips of the tongue.
C) a public confession.
D) an intrapersonal process.
D
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What is the best definition of a motive appeal?
a. a call to action b. a tool to motivate the audience to take action c. an action verb put in copy d. a reason why you write the story
At college, Ashley was very concerned about appearing to have it all--to be physically fit, popular, and smart--without seeming to have to try too hard. This is her way of seeming to achieve: a. None of these are correct
b. fear of claustrophobic failure. c. relentless pressure. d. effortless perfection. e. pre-superwoman syndrome.
Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?
a. defines the objectives for strategic PR plans b. leads to solid corporate social responsibility initiatives c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities d. provides a starting point for all future campaigns
When we categorize individuals and attribute a set of qualities to them because of their
membership in that category, what perceptual process are we using? A) selective perception B) patterning C) standardizing D) stereotyping