Fourteen strategies for research are discussed in your book. Select what you consider to be the five

most important strategies for research and explain why.

What will be an ideal response?


Respondents must make a judgment and defend it. Possible answers are in Checklist 7.3.

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Qualitative studies can be observational without being ethnographies. 2.Conversation analysis is a method for analyzing how people negotiate rules for understanding. 3.The purpose of a case study is to generalize with statistical confidence from a sample to a population.

Communication & Mass Media

The theory that love is a game, entertaining, and exciting or not at all, is a description of

A) storge. B) eros. C) manic. D) ludus.

Communication & Mass Media

________ are violations of relational rules, practices, and expectations.

A. Reciprocities B. Transgressions C. Depenetrations D. Social exchanges

Communication & Mass Media

When showing a presentation aid during a speech, you should

a. just show it and not spend time explaining what they can see for themselves. b. leave the aid up for the duration of the speech so the audience has time to absorb it. c. remove the aid after it has been fully explained. d. make sure each aid can be referenced multiple times for relevance.

Communication & Mass Media