What word best describes the symbols communicators use?
a. abstract
b. vague
c. arbitrary
d. all of the above
d. all of the above
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Local marketing reflects a growing trend called grassroots marketing. What are the characteristics of grassroots marketing?
What will be an ideal response?
________ is one of the best ways to increase share of customer
A) Targeting new customers B) Using bait and switch C) Cross-selling D) Divesting E) Partnership marketing
At which level of an organization do employees develop, control, and maintain core business activities required to run the day-to-day operations?
A. Managerial level B. Strategic level C. Operational level D. All of these
Why are models of the creative process valuable to those working in the creative area of advertising?
A. The models are usually developed based on the primacy effect. B. The models create heuristics needed to determine whether or not an ad will accomplish its goals. C. The models enable the client to see what he or she is paying for. D. The models provide an organized approach to an advertising problem. E. The models provide an unstructured approach to an advertising problem.