Which of the following measures the percentage of customers who purchase once but never return within a year?
A) retention rate
B) attrition rate
C) loyalty rate
D) conversion rate
B
Business
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What will be an ideal response?
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Which of the following should be a manufacturer's first step when designing an effective marketing channel?
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What is the Mittelstand?
a. An area of Germany known for innovation b. A German opera c. The German stock exchange d. None of the above
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