All nonprogram material that appears in a broadcast environment including commercials, public service announcements, and promotional messages for shows contributes to
A. comparative advertising.
B. a message comparison phenomenon.
C. media reduction.
D. the quantitative media effect.
E. the clutter problem.
Answer: E
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A. customized services B. standard services C. batch services D. continuous services
Which of the following types of marketing involves sending out letters, brochures, samples, and DVDs to consumers' addresses?
A) direct-response marketing B) direct-mail marketing C) direct digital marketing D) kiosk marketing E) online marketing
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Fill in the blank(s) with the appropriate word(s).
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