Describe two methods for analyzing an organization’s strategy.
What will be an ideal response?
The two methods of strategic analysis are:
The five-force analysis, which is helpful in determining the external competitive situation. It calls for analyzing (1) the rivalry among competitors, (2) the threat of substitute products or services, (3) potential new entrants, (4) the power of suppliers, and (5) the power of buyers.
The SWOT analysis examines the internal environment in regard to strengths, weaknesses, opportunities, and threats.
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The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics
A) Arbitron Rating Index B) American Customer Satisfaction Index C) Nielsen panel Index D) American Regulated Index E) J. D. Power Loyalty Index
What is value?
A. It refers to inexpensive merchandise. B. It is the relationship between desires and needs. C. It is the relationship between what consumers receive and what they have to pay for it. D. It is the relationship between what consumers have and what they want. E. It refers to the lowest price and the lowest quality merchandise or service.
Which is a disadvantage when considering marketing products in the EC?
A) The western European market is roughly the size of the North American market. B) The total size of the European market will increase due to the opening of the eastern bloc area of Europe. C) There is a significantly lower level of disposable income in the eastern bloc of Europe. D) EC is perhaps the source of the greatest economic potential in the world.
Disney is known for getting people to talk about its products because the firm
A) is the oldest mass media organization in the U.S. B) controls most media outlets either directly or indirectly. C) is a master at cross-promoting. D) uses only public relations and does not advertise. E) prefers to launch products without first performing market research.