Maslow's hierarchy of needs asserts that basic human needs must be satisfied before listeners can be motivated respond to higher needs. These basic needs are

a. physiological.
b. safety.
c. social.
d. psychological.


a

Communication & Mass Media

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______ and ______ need to emerge for people to understand the importance of social media.

A. Engagement; interactions B. Paid media; earned media C. Conversations; relationships D. Metrics; data

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What are the strategies and tests of reasoning by narrative?

What will be an ideal response?

Communication & Mass Media

Which of the following is not considered as a function of the media?

a. Surveillance b. Interpretation c. Entertainment d. Government control

Communication & Mass Media

According to the text, campaign objectives lead the practitioner to answering which one of the following questions?

a. What do you want to accomplish? b. How should you proceed with a campaign? c. Which organizational goals are pertinent to the campaign? d. Who is in the audience for the campaign?

Communication & Mass Media