All you really need to know about your audience for a persuasive speech are their age, gender, and educational level

Indicate whether the statement is true or false.


F

Communication & Mass Media

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Use Hymes’ SPEAKING model to describe a particular genre of speech that is characteristic of a community that you belong to (for example, the community of communication studies students). Define each topic in the model and describe the speech genre using that model

What will be an ideal response?

Communication & Mass Media

Nielsen’s diary methodology is used in each of the 200+ television markets in the United States in November, February, May, and July of each year. These measurement periods are known in the industry as

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The four social styles are

a. aggressive, amiable, driver, responsive. b. analytical, compassionate, driver, responsive. c. amiable, analytical, driver, expressive. d. authentic, compassionate, expressive, sensual.

Communication & Mass Media

Marshall McLuhan claimed that the dominant media at any given time in a society strongly shape __________

a. individual and collective life b. public speaking c. cognitive complexity d. a and c e. all of the above

Communication & Mass Media