According to Marshall McLuhan, the effect any new medium has on culture is much greater than the actual messages it carries is best represented in the following statement.
a. TV is a new sport
b. The medium is the message.
c. global village
d. the guru of new media
b
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_____ is the distaste and aversion that people feel toward working in groups
Fill in the blank(s) with correct word.
When interacting with a familiar audience, the advocate has the advantage of all of the following except ______.
a. understanding the audience’s interests b. understanding the audience’s attitudes c. predicting the audience’s response patterns d. understanding the audience’s psychological makeup
SELECT ALL THAT APPLY. What types of insight are provided by website analytics?
A. which stories were viewed the most B. the average amount of time spent on a page C. the attitudes and beliefs of site visitors D. which stories generated the most comments
The Puritan and Pioneer Morality value is our tendency to cast the world into categories of right and wrong, good and evil, ethical and unethical and so forth. Although we tend to think of this value as outdated, it has merely been reworded
Indicate whether the statement is true or false