Studies have found that attitudes based on direct experience are _____ predictive of behaviors than attitudes not based on direct experience.

a. equally
b. more
c. less
d. not


b. more

Communication & Mass Media

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He proved to be the nation's most influential Penny Press editor: _________________

Fill in the blank(s) with correct word

Communication & Mass Media

The process by which a viewer's basic view of the world can be affected due to watching large amounts of television over time is known as __________

a. agenda setting b. product placement c. cultivation d. uses and gratification e. mainstreaming

Communication & Mass Media

Which factor of attention reflects an audience's tendency to be concerned with things that will immediately benefit them?

a. suspense b. conflict c. reality d. the vital

Communication & Mass Media

"Why does this person care about this topic?" is a question we ask ourselves when we are engaging in passive listening.

Answer the following statement true (T) or false (F)

Communication & Mass Media