Market penetration occurs when:
A. a supermarket adds a new store
B. a U.S.-based company begins to sell its products in China
C. Motown records sells DVDs to Wal-Mart
D. Yoplait yogurt sends coupons to its existing customers
E. 3M distributes breathe-right nasal strips in Europe
Answer: D
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To be successful, the humor in a humor appeal should be:
A) directed at the target audience of the ad B) of a low level since humor that is too heavy tends to interfere with message recall C) directed to the audience's value system D) connected directly to the product's benefits
When a company sells a long-lived asset, stockholders' equity will change by the:
A. difference between the sales price and the asset's book value. B. amount of the sale. C. amount of the asset's book value. D. amount of the asset's Accumulated Depreciation.
The number of times an average person in the target market is exposed to a message is known as the ________ of the message
A) quantitative value B) reach C) frequency D) exposure rate E) turnover rate
Project members may be from:
A) Different departments. B) Other organizational units. C) One functional area. D) All of the above.