An effective summary should

A) repeat the main ideas completely.
B) reiterate the development of the main ideas.
C) remind the audience of the key points.
D) signal the end.
E) make a final appeal.


C

Communication & Mass Media

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In conducting field interviewers, the researcher:

A. should not be concerned about time. B. needs to select locations and times that are comfortable and convenient for the interviewers. C. should follow the interview guide in exactly the same way in each interview. D. should avoid establishing a frame of reference for the respondent so to be able to capture his or her spontaneous reaction and answers. E. none of the above.

Communication & Mass Media

In your analysis of communication in a fast-paced organization, you find that the domains of “making deals,” “selling yourself,” and “creating a vision” are all guided by individualism. In identifying individualism across these three domains, you are doing what type of analysis?

a. domain analysis b. taxonomic analysis c. theme analysis d. axial coding

Communication & Mass Media

Why is it important to be effective in understanding your audiences?

A. You can be more effective in your paid advertisements. B. You can have a clear idea of who you are reaching. C. You have an understanding of the different touch points an audience member has with the brand. D. all of these

Communication & Mass Media

Jayson Blair is no longer a New York Times reporter. His blatant use of stolen and

fabricated stories led not only to his own forced resignation, but also to the resignations of two high-ranking editors at the Times. What can we learn from this incident? A) We can no longer trust the mainstream news media to tell the truth. B) "If it bleeds, it leads" is what even reputable papers do to increase readership. C) Our society has become increasingly obsessed with punishing white collar crime. D) Penalties for plagiarism are severe and the consequences can be devastating.

Communication & Mass Media