Marla owns a bridal salon. She has an overstock of last season’s gowns and needs to make room for this seasons dresses by the time she goes to market. Marla decides to hold a sale to liquidate the old bridal gowns. The best way for her to get the word out about the sale is to use which kind of communication?

a. Electronic
b. Nonverbal
c. Oral
d. Written


a. Electronic

Business

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Social couponing is one of the hottest sales promotion trends today. This refers to:

A) sampling. B) Groupons. C) sweepstakes. D) freestanding inserts. E) personal selling.

Business

Regional economic integration has intensified in recent years, so companies are less likely to enter entire regions at the same time

Indicate whether the statement is true or false

Business

A cosmetics store sees to it that customers who walk in are assisted by store personnel. Personnel are trained to ask customers questions, find out what they want, and make suggestions accordingly

Which of the five determinants of service quality is reflected here?

Business

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What will be an ideal response?

Business