Which of the following is a strength of a self-administered questionnaire?

a. Because the researcher or an interviewer is not present, there is less human error and bias possible in self-administered questionnaires.
b. Questionnaires have less “don’t knows” and “no answers” to items than interviews.
c. Respondents are more likely to complete a mailed questionnaire than to agree to participate in an interview.
d. All of the above are strengths of self-administered questionnaires.


Answer a,

Communication & Mass Media

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Yesterday some older kids at school shoved Samir into his locker. Today he is afraid to go to school because he is convinced it will happen again. Even though it only happened once, Samir is still experiencing bullying because ______.

a. he believes it will happen again b. he received intentional harm c. he has less power than the other kids d. he experienced physical abuse

Communication & Mass Media

Language and delivery affect the emotional tone of an

introduction. Indicate whether the statement is true or false

Communication & Mass Media

Emily was recently promoted to manager of her department, but most of the employees were not happy with the selection. They decided to talk to top management about its decision

During the discussion, they suggested conducting a poll to find out whether Emily was fit for the position. This is an example of a) active resistance b) complacency. c) uncertainty. d) information deficit.

Communication & Mass Media

A hearing protection organization is planning a television advertising campaign to encourage young people to wear ear plugs at concerts and loud movies. They want to know which is more effective, a commercial that features a young person with bad habits and hearing damage or a commercial that features a young person with good habits and excellent hearing. They design two versions of the

commercial. The first commercial features a female musician who wears earplugs and has excellent hearing. The second commercial features a young woman with hearing damage. The subjects rated the second commercial much higher than the first, however the researchers discovered that the subjects found the woman in the first commercial unattractive. For this study, "attractiveness" would be which of the following variable types? a. Confounding variable b. Predictor variable c. Dependent variable d. Independent variable

Communication & Mass Media