Define the primacy and recency effects

What will be an ideal response?


The primacy effect is the idea that what we see

Communication & Mass Media

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Relationships are characterized by all of the following except:

a. Individualism versus collectivism b. Universalism versus relativism c. Specific versus diffuse d. Achievement versus ascription

Communication & Mass Media

To generate publicity about the Yahoo! Personals online dating service, a Hollywood screenwriter ________

A) conducted online chats about her love life B) wrote the script for the movie "You've Got Mail" C) lived and dated for three days under a Los Angles billboard D) allowed a webcam to follow her around for a week E) took out classified ads in more than 100 newspapers

Communication & Mass Media

Publicity is evaluated by editors and TV news directors against criteria that determine its:

a. organizational interest. b. sensationalism. c. news value. d. ability to attract advertising.

Communication & Mass Media

Describe relational dialectics theory, and discuss how the three dialectical tensions impact our relationships

What will be an ideal response?

Communication & Mass Media