Which of the following actions is an example of securing affirmation?
a) taping a note that says "I am a worthy person" to your bathroom mirror and saying the words out loud every morning
b) seeking out negative people to interact with
c) interacting with negative people you can identify with
d) focusing on negative criticism
Answer: a
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Native advertising is a form of advertising that ______.
a. is difficult to distinguish from the editorial content of the platform on which the ad appears b. promotes the goods and services of the producer of the platform on which the ad appears c. encourages investment in local goods and services in the public interest d. highlights the association of the advertised goods and services with members of a registered tribe
The idea behind copyrighting is to encourage creativity
Indicate whether this statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. The explosion of social media can be explained by the groundbreaking invention of smartphones. 2. One explanation for the success of Snapchat is related to data indicating the highest users of social media are males between the ages of 30–49. 3. Any organization can be targeted by a cyber-attack at any time. Clint Watts, former FBI agent, recommends developing a baseline for fact and fiction as the first public relations step to managing a cyber-attack. 4. The concept of network diffusion helps explain why short messages travel quickly in social media. 5. Personal interaction with social media followers helps humanize an organization, while also demonstrating transparency and altruism.
Which situation invites an emergent leader?
A. The company has just announced impending personnel reductions, and a small group of recently hired employees have gathered to discuss strategy. B. The company is bringing in a new vice president to be part of the upper management team. C. The company has a personnel committee that is always headed by the director of personnel with regional directors as its members. D. The company, named for the family that founded it, has just announced that the boss's daughter will be the new CEO.