In the context of SERVQUAL, the main online elements of service quality are 1.Tangibles 2.Security 3.Reliability 4. Intangibles 5. Responsiveness 6. Assurance and empathy.
Select one:
a. all of the above excluding 5
b. only 1, 3, 5, and 6 Correct
c. all of the above excluding 6
d. none of the others
e. elements 1, 2, 3, 4, 5, and 6
B
Dynamic e-b
b. only 1, 3, 5, and 6 Correct
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Which statement is true concerning constant sum scaling?
A) It does not have an absolute zero. B) It allows for fine discrimination among stimulus objects without requiring much time. C) Respondents may allocate more or fewer units than those specified. D) Both B and C are correct.
Demographic variables are so frequently used in market segmentation because they ________
A) create smaller segments than other methods do B) create more easily reached segments than other methods do C) do not involve stereotypes D) are easy to measure in comparison to many other methods E) involve fewer attributes to consider than other methods do
All manufacturing costs incurred and assigned to products that are being produced are classified as
A) variable costs. B) allocated costs. C) product costs. D) overhead costs.
In most cases, firms profit from the first two sales made to customers, and their profits drop significantly on additional sales
Indicate whether the statement is true or false