Esmeralda started a new job putting peanuts into small bags to sell outside of the baseball park (at a nickel per bag). Esmeralda found that she has a knack for the job and started working fast so she could earn a lot of money. Her coworkers Glenn and Helen quickly tried to convince her to slow down, as they knew management might start paying them only a penny a bag if they realized how easy the job was. Esmeralda is an example of a(n) _______________, and Glenn and Helen's communication is an example of __________________.

A. initiatives and incentives/rate-busting
B. rate-buster/scientific management
C. systematic soldier/scientific management
D. rate-buster/systematic soldiering


Answer: D

Communication & Mass Media

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Compare and contrast the backgrounds of these two people, and explain why you think one will be a better copy editor.

Jane is an American who spent most of her childhood in Australia while her mother worked there as a wildlife photographer. Because there was not that much television to watch and spotty Internet service in the places they lived, Jane read a lot of books and kept a journal about her adventures with her mother. Jane returned to America for high school in San Francisco. She attended a small, private high school in the heart of the city, where she learned to play the cello and joined the lacrosse team. She received a scholarship to Oxford University in England upon graduation and double-majored in English composition and historical fiction. Joe learned to read and write a very early age in his hometown of Bozeman, Montana. He drew illustrations for his middle-school newspaper and added captions that were surprisingly mature and often humorous, and the local city newspaper ran quite a few, in addition to doing a feature story on his talents. Joe attended public high school and served on the newspaper staff, eventually achieving title of editor his senior year. His features included stories on nearby ranchers, the mountain flora, and students in the school. He attended the University of Wyoming on a generous scholarship, majoring in journalism.

Communication & Mass Media

In 2011, how much money was spent on all forms of advertising?

a. 500 million dollars b. 2 billion dollars c. 60 billion dollars d. 316 billion dollars

Communication & Mass Media

A speech that is carefully prepared and practiced from brief notes rather than from memory or a written manuscript is called a(n):

A. impromptu speech B. extemporaneous speech C. manuscript speech D. memorized speech

Communication & Mass Media

As Sarah was listening to Samuel’s pro-choice speech on abortion, she found herself thinking about other things because she was firmly anti-abortion. Sarah was demonstrating

A) negative labeling. B) a “no” response. C) negative social proof. D) selective exposure.

Communication & Mass Media