When a brand is viewed a superior, a good value, and of high quality, the brand enjoys:
A) diligence
B) acceptance
C) salience
D) divergence
C
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Many companies use social media to publish ________, in which they communicate directly with customers and other audiences, rather than going through news media outlets
A) cyber statements B) virtual press publications C) microcosmic news stories D) direct-to-consumer news releases E) goodwill documents
Why is it problematic for retailers to spend about the same on communication programs for each geographic region?
What will be an ideal response?
The proliferation of mobile device has led to a decrease in the total amount of time spent with media.
Answer the following statement true (T) or false (F)
With the ____________ strategy a common set of diversity management principals is developed through dialogue and compromise with the global diversity counsel made up of local country representatives.
a. Universal strategy b. Transversal strategy c. Local strategy d. International strategy