Answer the following statement(s) true (T) or false (F)
1. The MIST nations include Mexico, Indonesia, South Korea, and Trinidad.
2. Boomers seek out transparent, responsible brands that have a purpose beyond just making a profit.
3. Coca-Cola argues technology can be a driver of global growth; don’t ignore technological opportunities.
4. In China, 10% of citizens access the Web through a mobile device
5. In North America, ten of the top ten brands are in technology.
1. False
2. False
3. False
4. False
5. False
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While you are developing programming strategy for a campaign designed to encourage kids to be more physically active, a manager requests that you hire a local pro basketball player as a celebrity spokesperson. What should you do?
a. Contact the team’s PR Director immediately and ask for an appointment with the athlete. b. Incorporate this tactic into the overall strategic plan. c. Ignore the manager’s request because you think he’s being pushy. d. Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic, as well as others.
What is NOT the likely effect of an introduction that uses humor?
A) it disarms skeptical listeners B) it encourages listeners to view the speaker favorably C) it relaxes the audience D) it helps the speaker and the listeners put the topic in perspective E) it causes the audience to misinterpret the topic.
A speech of award presentation should not be longer than
__________ minutes and often is much shorter. Fill in the blanks with correct word
From the 1920s through the 1940s Hollywood's industry was dominated by ________ major studios
A) four B) five C) three D) eight