End users differ from dealers in that the latter engage in risk management transactions for the purpose of earning a profit off the spread between their buying and selling prices, while the former enter into transactions to manage specific risks
Indicate whether the statement is true or false
T
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According to the 2011 Razorfish Customer Engagement Report, which of the following channels is the least important for customer engagement?
A) transactional e-mail B) company websites C) social networking sites D) traditional word-of-mouth
Once a customer has selected a product to purchase, which of the following would LEAST likely change the customer's purchasing intentions?
A. Perceived risk of buying the product B. Uncontrollable factors such as inadequate financing C. Unnoticed, beneficial attributes of the product being purchased D. Salesperson's actions after the decision has been reached E. Attitudes of others
Fred Muller runs a garden maintenance business. Over the weekends he drives around town looking for unkempt gardens. He notes the addresses and later calls the homeowners offering his services. Fred is engaging in which type of prospecting?
A. Observation B. Center of influence C. Preapproach D. Endless chain E. Networking
A company is most likely doomed to failure in a foreign country if it _____
a. does not understand the country's culture b. does not emphasize its home country's language over that of the country c. varies its marketing mix based on the country's economic growth d. pays attention to the country's demographics