Latin American reforms show a broad shift away from the policy of protectionism toward recognition of the benefits of participating fully in the global economy
Indicate whether the statement is true or false
TRUE
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Micro-marketing is a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes society's objectives.
Answer the following statement true (T) or false (F)
Al Ries suggested that using one word as the product or company would create a stronger brand. What was the reasoning behind this suggestion?
a. It would be easier for consumers to remember. b. It would leave it to the consumer to fill in the blank. c. It would force the product to represent one singular goal. d. It would encourage linkage between the company and its service.
When Nordstrom calls existing customers to notify them of a special gift with purchase, they are combining direct marketing with sales promotions.
Answer the following statement true (T) or false (F)
Which of the following is the second major step in a typical control system?
A. determining deviations B. developing values C. setting performance standards D. measuring performance E. comparing performance with standards