Micro-marketing is a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes society's objectives.
Answer the following statement true (T) or false (F)
False
Macro-marketing is a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society.
You might also like to view...
Precautionary savings is
A. forced savings, which occurs when the government implicitly saves for people through the Social Security system. B. additional savings people make in order to profit from the high returns to the stock market. C. savings made by the poor. D. the extra amount of savings a household maintains because of uncertainty about its future income.
Many companies that are active in the 19 nations of the euro zone are adjusting to the new cross-border transparency of prices
Indicate whether the statement is true or false
Which of the following statements is true of marketing channels?
A) A direct marketing channel removes a business from the end-user customer. B) A direct marketing channel offers higher margins than an indirect channel, but the company must bear the cost of marketing expenses. C) Customers who make small purchases are usually profitably served with a direct channel system. D) An indirect marketing channel is often expensive, so it limits the number of customers a business can profitably reach. E) Original equipment manufacturers (OEMs) are part of a direct marketing channel system.
A full warranty means:
A. it has to cover the whole product and not cover only part of the product. B. the warrantor will fix or replace any defective product free of charge. C. the warrantor is required to fulfill the warranty terms if the problem was caused by damage to the product through unreasonable use. D. it excludes and limits payments for consequential damages.