Quality scholars indicate that the four following features describe the quality of services provided. Which of the below mentioned features is wrong?
a. Understanding the customer's moment of truth
b. A well conceived strategy for service
c. Customer-friendly service delivery system
d. Product-oriented front-line employees
D
Quality scholars indicate that the four following features describe the quality of services provided:
a. Understanding the customer's moment of truth
b. A well conceived strategy for service
c. Customer-friendly service delivery system
d. Customer-oriented front-line employees
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Hearing is usually a simple process.
Answer the following statement true (T) or false (F)
The idea that the advertising effort made in a given period will produce some additional sales response in subsequent sales periods is known as the ________
A) advertising elasticity effect B) pulsing effect C) advertising carryover effect D) pull effect E) push effect
How does a marketing plan affect relationships?
A) It influences how marketing staff work with each other. B) It influences how marketing staff work with other departments. C) It affects how the company works with suppliers. D) It influences the company's dealings with other stakeholders. E) All of the above
Leocra, a clothing brand, extensively uses online communication platforms to market its products. The company engages with its target market using these platforms and regularly posts online surveys to better understand buying behavior. In this scenario, which of the following prospecting methods does Leocra use?
A. Social selling B. Transactional marketing C. Hard selling D. Guerilla marketing E. Cold calling