The independent bookstores that survived the Amazon and e-book waves are exhibiting declining sales over the past few years

a. True
b. False


ANSWER:
False

Communication & Mass Media

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Pleaders, or patrons, were

a. Citizens who argued their case before the courts b. Citizens who argued someone else's case before the courts c. People who paid someone else to plead their case before the courts d. Students in the early Greek schools such as the Academy or Lyceum

Communication & Mass Media

In a brief essay, explain why video games are considered by many to be a new form of mass media. Use specific examples.

What will be an ideal response?

Communication & Mass Media

Direct sales of advertising space usually comes in the form of these ads:

a. scroll-overs b. banners c. pop-ups d. rate cards e. all of these f. none of these

Communication & Mass Media

______ refers to attaching meaning to sense data and is synonymous with decoding.

A. Sensation B. Organization C. Selection D. Interpretation

Communication & Mass Media