The objective function for an optimization problem is: Max 5x – 3y, with constraints x ? 0, y ? 0 and y must be an integer. x and y are the only decisions variables. This is an example of a(n)
a. all-integer linear program.
b. mixed-integer linear program.
c. LP relaxation of the integer linear program.
d. binary integer linear program.
b
RATIONALE: If some, but not necessarily all, variables are required to be integer in a linear program, then it is a mixed-integer linear program.
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Caterpillar markets are the most reliable farm equipment in the industry. This is an example of a:
A) differentiation strategy. B) market penetration strategy. C) market development strategy. D) cost-based strategy.
A(n) ________ is a storeless retailer serving a specific clientele–usually employees of large organizations–who are authorized to buy from a list of retailers that have agreed to give discounts in return for inclusion on the list
A) direct-selling vendor B) direct marketing vendor C) buying service D) automatic vendor E) corporate retailer
When delivering bad news to employees, which of the following would be the most appropriate channel of delivery?
A) Social networking site B) Email C) In person D) Via telephone E) Formal written documents
Which of the following accounts is not considered an asset?
a. Accounts Receivable b. Inventory c. Retained Earnings d. Trademark