In business, ROI stands for return on investment. According to Paula Drum, in the age of social media, ROI refers to what?

A) rate of ingenuity
B) return on investment
C) risk of ignoring
D) return on intelligence
E) reality of ideology


Answer: C

Communication & Mass Media

You might also like to view...

Before the evaluation of a PR program, one must establish a set of measurable

a) objectives. b) events. c) products. d) activities.

Communication & Mass Media

Which of the following refers to the attachment style where a caregiver is disinterested in, rejecting or abusive and may lead to a child to the dismiss others as unworthy

A) fearful attachment style B) dismissive attachment style C) secure attachment style D) anxious attachment style E) anxious/ambivalent attachment style

Communication & Mass Media

Briefly explain two assumptions about groups that would be different between individualistic

cultures and collectivistic cultures. What will be an ideal response?

Communication & Mass Media

An organization to which you belong is hosting a conference with numerous participants from near and far. You are to present the welcome address. In addition to conveying a sincere welcome on behalf of the hosts, you would do well to ______

w. highlight your most significant personal accomplishments x. preview some of the highlights of the upcoming meeting y. challenge the audience to rethink policies that you dislike z. mention some local attractions that they might like to visit A) w & x B) w & y C) x & y D) x & z

Communication & Mass Media