Having no intermediaries between the buyer and seller is a defining characteristic of a(n) ________ marketing channel.
A. horizontal
B. simple
C. vertical
D. direct
E. indirect
Answer: D
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Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a ________ pricing strategy
A) product form B) market-penetration C) market-skimming D) time-based E) value-added
Under ________ liability theory, the defendant is engaged in an activity that is so inherently dangerous under the circumstances of its performance that no amount of due care can make it safe
A) negligence B) contributory C) strict D) comparative
One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions.
Answer the following statement true (T) or false (F)
List the primary goals of performance evaluation systems
What will be an ideal response