What is the purpose of the audio news release?
a. Have a specific effect on an audience assembled to listen to the speaker.
b. Get an audience to "buy something" – a person, thing, idea, or action.
c. To entertain, celebrate, commemorate, motivate, or inspire.
d. Generate media coverage that will ultimately reach a specific audiencethrough radio news
d
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People who take a long-term orientation tend to be _____; people who take a short-term orientation tend to be _____
a. polytheistic; monotheistic b. multitheistic; monotheistic c. monotheistic; polytheistic d. antitheistic; polytheistic
Most newspaper and magazine articles are secondary
sources. Indicate whether the statement is true or false
In preparation to discuss the new advertising firm they're planning to start, Jerisha, Ainsley, and Zara individually write up notes, gather material, and prepare a small presentation for their meeting
When they get together to go through what they've collected and to talk about next steps, what will likely happen? a) Each woman will come to the meeting with preconceived notions about what the others will bring b) Each woman will behave much differently than the way the others believe she will act. c) Each woman will act as if the information presented by the others is inaccurate and will not work best for their plan. d) Each woman will have trouble saying anything negative about the others' suggestions.
How much readers enjoy magazine advertising is called
A. affinity. B. consumer culture. C. engagement. D. brand loyalty.