The five major ethical concerns (not philosophies) for mass communicators are ________
Fill in the blank(s) with correct word
persuasion, stereotyping, violence, privacy, and manipulations
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Which of these is the definition of CTA?
a. copy to action b. content to action c. call to action d. contact to action
Samaritans Inc was hosting a community marathon to raise funds for cancer research but the number of participants that turned up was far higher than what the company expected
Thus, when a melee ensued among the participants, the employees of Samaritans Inc weren't able to handle the situation. As a result of this mini-riot, 18 people suffered minor injuries. Later, Samaritans Inc tried to wash its hands of the incident by stating the participants were extremely aggressive, and the company's employees were helpless. Which image restoration technique did Samaritans Inc, use? a) Evade responsibility b) Reduce offensiveness c) Take corrective action d) Attack the perpetrator
“What you do in the mind of the prospect” is a marketing strategy known as
a. segmentation b. branding c. publicity d. positioning e. program distribution
According to the FCC, language or material that depicts sexual or excretory activities in a way that is offensive to contemporary community standards is
A. offensive. B. obscene. C. pornographic. D. indecent.