Samaritans Inc was hosting a community marathon to raise funds for cancer research but the number of participants that turned up was far higher than what the company expected

Thus, when a melee ensued among the participants, the employees of Samaritans Inc weren't able to handle the situation. As a result of this mini-riot, 18 people suffered minor injuries. Later, Samaritans Inc tried to wash its hands of the incident by stating the participants were extremely aggressive, and the company's employees were helpless.
Which image restoration technique did Samaritans Inc, use?
a) Evade responsibility
b) Reduce offensiveness
c) Take corrective action
d) Attack the perpetrator


a

Communication & Mass Media

You might also like to view...

In a brief essay, explain what Cambridge Analytica did and why that was controversial.

What will be an ideal response?

Communication & Mass Media

As your textbook explains, a questionnaire item that gives the respondent the widest freedom in answering is called a(n)

A. free-response question. B. short-answer question. C. scale question. D. informal question. E. open-ended question.

Communication & Mass Media

The careful listener will note that his or her initial impression of a speaker is likely

based principally upon ____. A) the speaker's announced topic B) the speaker's announced purpose C) the speaker's physical appearance D) the speaker's mental argument

Communication & Mass Media

John admires and respects Bill, and would do anything to get Bill to like him. What type of power does Bill have over John?

a. legitimate b. referent c. persuasive d. coercive

Communication & Mass Media