Effective persuasive speaking is an engagement between the speaker and the listeners. This illustrates which feature of persuasive speeches?
a. Persuasion is not coercion or force.
b. Persuasion is transactional.
c. Persuasion involves multiple channels.
d. Persuasive impact is gradual and incremental.
Answer is c. Persuasion involves multiple channels.
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According to the text, the gay market is perceived as desirable to advertisers for which of the following reasons?
A. It was a relatively neglected market previously. B. Gay-targeted ads are easier to produce. C. It is perceived as relatively upscale. D. all of these
It's best to speak in a voice that is
a. passive. b. active. c. subjective. d. dominant.
Answer the following statements true (T) or false (F)
1. In the most basic experimental design, a research manipulates just one dependent variable. 2. A single-message experimental design can reveal information about the absolute persuasiveness of a message. 3. One of the challenges of experimental research in persuasion is the lack of ability to make generalizations about the effects of message types. 4. A researcher finds through experimental research that a message using a celebrity spokesperson is more persuasive than one that does not. This researcher cannot with confidence claim that messages with celebrity spokespeople are more persuasive. 5. The outcomes of experimental research on message persuasiveness can easily be generalized to persuasive messages in general.
____________________ refers to the extent to which media representations are congruent with personal experience
Fill in the blank(s) with correct word