Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel.
Answer the following statement true (T) or false (F)
False
Sales promotion refers to promotion activities other than advertising, publicity, and personal selling that stimulate interest, trial, or purchase by final customers or others in the channel.
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Which statement best explains the research findings about using two-sided messages to communicate with consumers?
A) Two-sided messages are widely used and are very effective in reaching target audiences. B) Two-sided messages are cost-prohibitive. C) Two-sided messages can be quite effective, yet marketers rarely use them. D) Two-sided messages are no different from one-sided messages and are used equally by marketers.
If a company is concerned about minimizing its income tax burden, it would use the straight-line depreciation method to accomplish this objective
a. True b. False Indicate whether the statement is true or false
Which of the following is not one of the four overarching strategies to create and deliver value and to develop sustainable competitive advantages?
A. product excellence B. locational excellence C. planning excellence D. customer excellence E. operational excellence
The primary trial court in the federal system is the
a. United States district court. b. United States Supreme Court c. United States appellate courts. d. various appeals courts.