According to ______________, (2009) to engage in an alliance is to be an activist in order to created “powerful, meaning-making experiences”

A. Ramani
B. Anzaldua
C. Carillo Rowe
D. Warren


B. Anzaldua

Communication & Mass Media

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Individuals who influence innovation decisions in a direction deemed desirable by a change agency are ______.

A. change agents B. early adopters C. innovators D. opinion leaders

Communication & Mass Media

The gender-linked language effect suggests that language differences between men and women are influenced by a variety of factors including status, topics, and the presence of other people

Indicate whether the statement is true or false

Communication & Mass Media

What enabled the Sephora brand to capture customer data?

a. It created its own channels for distributing content. b. It created its own mobile app to engage customers. c. It created customer-friendly services for its products. d. It used e-mail promotions.

Communication & Mass Media

Brevity, clear style and sharp technique are the hallmarks of good electronic copywriting

Indicate whether the statement is true or false

Communication & Mass Media