Major factors affecting communication contingencies are ______.
A. product quality, diversity, subordination, and competition
B. ethics, diversity, product quality, and competition
C. time, diversity, ethics, and competition
D. competition, creative analysis, product quality, and ethics
B. ethics, diversity, product quality, and competition
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In case of business cycles, if output rises above the trend line
A. unemployment and inflation both rise. B. unemployment and inflation both fall. C. unemployment rises and inflation falls. D. unemployment falls and inflation rises.
Jaguar I-Pace sedans have the unique characteristics of being a totally electric, luxury sports sedan. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants the I-Pace to be seen in a totally different light. Based on these objectives, he would wantÂ
A. to avoid competition. B. to engage in head-to-head competition. C. to base its positioning on price. D. to base its positioning on the target market. E. to base its positioning on the vehicle's styling.
The Delphi method is a process of gaining consensus from a group of experts by debate and voting throughout several rounds of group discussion led by a moderator
Indicate whether the statement is true or false
What is a points-based promotion?
(a) Site users are given the option to rate the site's capabilities on a point scale between one and ten. (b) Users who refer a certain number of new customers to the site have two points taken off of their auto insurance. (c) Every time a customer performs a pre-specified action, they can receive points redeemable for products, services, rebates, discounts, etc. (d) A user can redeem a coupon they saw in a newspaper by entering the printed point value of the coupon when purchasing merchandise or services from the site.