Knowledge claims rooted in tradition can often interfere with communication inquiry
Indicate whether the statement is true or false.
True
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A station is considering purchasing a half-hour off-network sitcom cut for six commercial minutes and sold
for six runs over four years. Which of the following is NOT TRUE? a. The net net of the program estimates its revenue potential over the life of the show. b. The program's ratings will tend to weaken as episodes are repeated. c. Most stations use an 80 percent sellout rate in their calculations to be conservative. d. The advantage the station programmer has in negotiations is that the program syndicator usually lacks the data to calculate the amount a station can pay per episode for a particular show run in a particular time period. e. Station programmers typically figure in three expenses in calculating how much the station can pay for a program: program purchase cost, operating expense, and profit.
Answer the following statement(s) true (T) or false (F)
1. Radio ads have high impact; they combine sight and sound better than most other media. 2. Television has a smaller audience than most other media. 3. One disadvantage of television advertising is its high cost. 4. One advantage of advertising is its intrusiveness. 5. Power writing isn't useful for television.
Within the context of visual aids, balance refers to the relationship between the information you present orally in your speech and the information presented visually
Indicate whether the statement is true or false
Derrick is the sheriff of a small town with trouble on his hands. A mob has just marched to the jail and is planning on lynching one of Derrick's prisoners. Based on what you know about deindividuation, what would you advise Derrick to do in order to prevent the lynching?